I just found this half-hour pitch on the now legendary identity system for Bell by Saul Bass.

For logo-nerds such as myself this is top entertainment, and my fascination for the graphic design work of this era helps too.
It’s quite fun to watch how far the design field has come since those days, and at the same time, which things stay as true today as they did then.

From hilarious design statements:

“In the contemporary world, stripes have a message. “

To this simple sign of the times, about the new uniforms for the female employees:

“More flattering than anything offered by the airlines.”


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