I recently re-did the whole graphic presence for my electronic music pseudonym, Lysgaard. The concept behind the design was based on the visual language of old viking lore, combined with semi-modern space exploration. Seeing as I’m a hearty Norwegian, travelling the fjords of techno, it’s a fitting image. If you’ve seen the techno viking video that’s already a classic on youtube, you might get a glimpse of some strange inspiration, too.
The biggest exposure areas for this new profile is mainly the Lysgaard website, (made with cargo), and the MySpace page. There are plenty of other branding elements coming in the future, for posters, records and so on, but first thing’s first. I’m in no hurry.